Dr. Brandon Owen

 

Session Title:

Marketing lingual for success and sky-high profitability

 

Session Description:

With increasing competition from general dentists and hight numbers of orthodontic residency graduates, practice differentiation is more important than ever.  Furthermore, the evolution of aligner therapy has the potential to head towards a direct-to-patient business model.  Lingual orthodontics offers a unique avenue for esthetic orthodontic therapy that is not used by every orthodontist and general dentist practitioner.  It offers competitive advantage and a mode of practice growth even in the most competitive areas of orthodontic practice.  This lecture will highlight the profitability of lingual treatment and discuss methods of marketing to help grow and sustain growth in your practice.